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story
THE STORY
The journey began with a playful view on life and continues with an unending love for creative endeavors ranging from creating charcoal portraits to designing and hand crafting jewelry.
A passion and degree obtained for interior design, coupled with a fascination of graphic design explored at The Academy of Art, and combined with an everyday hobby of photographing the world around me, sparked a drive to develop home and personal accessories.
MISSION
THE MISSION
Look to the natural world, particularly the world of flowers, for continual inspiration ranging from vast color palettes to various and complex visual textures and capture these realms in photographs.
Develop curated collections of exquisite floral photography.
VISION
THE VISION
Inspire people to explore creative expression.
Transform houses into homes and turn everyday accessories into playful curios.
Our curated home decor collections, featuring exquisite floral photographs, are designed to add a pop of color and whimsical elegance to your home and everyday living.
THE COLLECTIONS
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ABOUT
Founded by Alison Rutherfurd, a passionate floral photographer, we specialize in bringing vibrant colors to your living spaces. Our carefully curated selections combine stunning floral imagery with unique home decor pieces and everyday accessories, creating a harmonious blend of style and elegance. Discover how Alison's love of vivid color can transform your home into a beautiful sanctuary.
Floral Photography
Elevated Designs
Whimsical Elegance
Vibrant Colors
CONTACT ME
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